Ambassador Cruise Line
Client Since: 2021
Sponsorships: Essex Cricket, London Stadium, Surrey Cricket, Warwickshire CCC, Scottish Curling
Services provided:
Campaign Strategy & Project Management
Stadium Activation & Branding
Graphic Design & Content Creation
Lead Generation
Reporting Against Objectives
Community Engagement
“In the first three years working with Synonymous Sport, we’ve seen phenomenal results. They integrated into our team seamlessly, simplified our sponsorship process and delivered a 5x ROI. They identified relevant new opportunities for the brand to elevate our reach & engagement - at great value.”
Brand’s Objectives & Results
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Synonymous increased Ambassador’s brand positioning through targeted usage of rights across 3 sponsorships with national rights holders. The partnership with London Stadium saw over 76 million brand impacts for Ambassador in Year 1. The diversity of events at the stadium means new audiences are always seeing Ambasador’s brand.
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Ambassador have already seen a return 5x that of their initial investment.
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Our campaigns have delivered over 16,000 new leads for Ambassador.
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We have organised 3 community events for Ambassador, including an International Women’s Day event.
Let’s discuss your goals
Our highlighted work
Essex Cricket - In Ground Activation - August 2024
As part of Ambassador’s renewed partnership with Essex CCC, we supported them to activate at the Metro bank One-Day Cup this summer, where they were shirt sponsor. Alongside an engaging match interval challenge on the pitch, our team supported with the data collection activities around the ground.
Essex Cricket - Partnership Video - April 2024
Following the renewal of Ambassador’s partnership with Essex CCC, we worked with both sides to create a partnership video. We planned the day, came up with a content strategy and provided a storyboard for executive approval. Our team of videographers captured all footage and provided the finished edits which demonstrates Ambassador’s commitment to all teams at Essex.
Essex Cricket - Win A Cruise Campaign - April 2024
We have supported Ambassador to implement a competition that focuses on lead generation and brand awareness. We have managed the process across all touchpoints, including stadium activation, email marketing, social media and website development - all with the goal of delivering more data in line with their objectives.
Surrey County Cricket Club - Artwork - April 2024
In order to be ready for the start of the county cricket season, we came up with ideas, worked with our designers and delivered the creatives to announce the new partnership with Surrey. This was completed within two weeks of the sponsorship agreement being signed.
London Stadium - Ultimate Summer Giveaway - March 2024
Ambassador are running an incredible competition with London Stadium which we are activating on their behalf. This is available via multiple channels for people to enter. This is another example of activating the partnership with a clear objective in mind - delivering leads for Ambassador whilst utilising landmark events to elevate their brand.
London Stadium Partnership - June 2023
Ambassador’s partnership with London Stadium provides them with brand exposure from not only Premier League football but also the wide variety of other events hosted at the stadium. These include concerts, UK Athletics and more. Additionally it provides Ambassador the opportunity to entertain clients & key stakeholders.
Ambassador - Cricket Cruise - December 2023
Ambassador wanted to host a cricket themed cruise. Therefore, we were tasked with sourcing suitable cricket legends; managing the talent in the build-up and during the cruise; supporting the crew with the organisation of onboard events; and creating content with a 24-hour turnaround. This event will be repeated in 2024 - click here for more information.
Ambassador - International Women’s Day Community Engagement - March 2023
As part of their community outreach programme, Ambassador hosted an event on International Women’s Day. The event took place onboard one of their ships and two local schools were invited to take part. We were tasked with organising the event, sourcing suitable schools and then capturing the content on the day. We then worked with the Ambassador PR team to gain press coverage.