Founder

9 years of commercial experience at Essex Cricket

15 years of sport commercial & marketing experience

Delivered over £20m of successful sport partnerships

Global contact portfolio of leading brands

Established routes into a wide variety of sports rights holders and players

LinkedIn

darrell.fox@becomesynonymous.com

Head of Partnerships

7 years of marketing experience across global household brands with portfolios in excess of £30m+ revenue

Delivered national campaigns utilising TV, digital, PR, OOH and print media, resulting in market share & net sales growth

Worked with Premier League clubs to generate original content for brands

Launched multiple product innovations generating £10m+ incremental revenue

LinkedIn

jordan.lillie@becomesynonymous.com

Partnership Campaigns Manager

2 years of marketing experience for a global QSR brand managing 8 partnerships simultaneously

Delivered multiple player appearances with Internationally recognised talent

Worked with leading sporting organisations across Rugby and Football

LinkedIn

tom.mallams@becomesynonymous.com

Executive Assistant

20 years of operations, general management and business ownership.

Extensive experience in strategic planning, process optimisation and financial management.

Successfully led SMEs through significant growth phases and £ multi-million sale to a FTSE 100 company.

LinkedIn

heidi.martin@synonymoussport.com

Head of Marketing

10 years of sports & leisure marketing experience.

Worked across multiple sports globally, as well as on Commonwealth Games 2022 & Rugby World Cup France 2023.

Delivered over £11m of revenue, with demonstrable experience of building, engaging and monetising digital audiences.

LinkedIn

Video Producer

6 years of video production and editing experience in the Creative Industry

5 years working in the Premier League, creatively bringing brand & partnership activation to life.

Working with leading sports clubs and brands such as Chelsea FC, Dr Martens, West Ham United, Google Pixel, Burberry, Lotus Cars, Sky, and more

Filmed and edited content that combined, generated over 200 million views in 2022.

As a sports partnership agency we have access to the services of some of the finest in the industry who offer unrivalled support to synonymous clients.

From data analysis to videography, and graphic design to social media strategy delivery.