KURE Oxygen Water Retains Synonymous Sport

We are delighted to announce we have been retained by KURE Oxygen Water to activate their partnership with Crystal Palace FC.

The UK-based beverage brand signed on with the Premier League club as their Official Oxygen Water Partner ahead of the new season. They will support and hydrate all teams at the club – Men's, Women’s and Academy – as well as being exclusively stocked at Selhurst Park stadium.

Synonymous Sport will work with KURE and Palace to ensure that all the sponsorship rights are delivered in line with the brand’s business goals.

KURE Chief Product Officer Andrew Blow says: “KURE is thrilled to be partnering with an organisation like Crystal Palace that has such a forward-thinking approach towards science, innovation, community and sustainability. 

We believe Darrell and the team at Synonymous Sport can ensure we use this partnership effectively, and we’re excited to get started.”

Darrell Fox, Founder & Managing Director at Synonymous Sport, said: “We are thrilled to have been retained by KURE to deliver their sports sponsorship with Palace.

It’s been a pleasure learning about KURE and their incredible product, and the whole Synonymous Sport team are looking forward to working with them.”

You can learn more about KURE on their website here, and about the partnership with CPFC here.

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