UTL Group
Client Since: 2022
Partners: Fulham Football Club, Crystal Palace Football Club, Saracens Rugby Club
Services Provided:
Sponsorship Activation Strategy & Project Management
Stadium Branding Creative Delivery
Targeted Business Introductions
Lead Generation
Digital Marketing
“The team at Synonymous have been superb at activating our three sponsorships. We are getting full value for our investment thanks to their project management skills and dedication; simultaneously getting some really strong leads & targeted introductions, whilst also seeing our brand grow.”
Brand’s Objectives & Results
-
We have delivered new, high-value clients via targeted digital marketing with clear lead generation mechanics & personalised introductions.
-
Our project management has seen some great results for the brand, one of which being an increase in social media impressions by over 2,000% in their first season.
-
Synonymous has full ownership of campaign planning & execution, elevating their results on previously untapped sponsorship activation through the use of our sports industry expertise. This has had the benefit of freeing up valuable time for the UTL team.
Let’s discuss your goals
Our highlighted work
Mid-Season Strategy Meeting - February 2024
A key element of the Synonymous process is regular communication and reporting on the success of your sponsorship. We met with UTL to review their activation plan and ensure we’re on track to meet all objectives, whilst also discussing further opportunities for targeted business introductions.
Targeted LinkedIn Competition - January 2024
Synonymous ran a competition focused around hospitality at a Premier League game. It delivered over 32,000 targeted impressions, hitting core demographics across contacts in operations, sales and business development. This directly resulted in a new, high-value client for UTL.
Stadium Branding - November 2023
For the partnership with Crystal Palace FC, Synonymous were tasked with providing a full suite of assets across the club. We led on the planning, design and delivery of these, ensuring all parties were happy with the final outcome.
Email Marketing Campaign - April 2023
We led the planning, design and execution of the best performing email out of all commercial partners in the 2022/23 season. We ran a competition that directed traffic from the club’s database to UTL’s website, generating leads and creating a relationship with fans.
UTL Group Partnership Video - March 2023
We were tasked to produce an informative video that showcased UTL Group & their sponsorship of Fulham FC. We led the whole process from ideation, storyboarding, to planning and execution. We captured and edited the content, ensuring the final product was signed off by all key stakeholders, including verifying that all Premier League regulations were adhered to.