Ziegler
Client Since: 2023
Partners: Crystal Palace Football Club
Services Provided:
Sponsorship Activation Strategy & Project Management
Stadium Branding Execution
Player Access Content Creation
Event Management
Digital Marketing
Sponsorship Market Research
“Synonymous Sport listened and very quickly understood our objectives and our business plan. After a lot of research, they came back to us with a wide variety of options - including a Premier League option. This was amazing for us and their work securing and subsequently activating the partnership has been top drawer.”
Brand’s Objectives & Results
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We negotiated a Premier League sponsorship which exceeded their expectations based on their set budget. This delivered 2x ROI in UK media value within the first 4 months.
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Ziegler successfully utilised all matchday hospitality and tickets during the 2023/24 season due to effective planning and communications with key stakeholders of the partnership. Synonymous supported to create some money can’t-buy-experiences delivered by Crystal Palace, such as on-pitch photo moments and meet & greets with sporting legends. This work generated new leads and strengthened key stakeholder relationships.
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Their first digital activation delivered 112k targeted impressions for their core demographic.
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Our highlighted work
Player Access Content Delivery - May 2024
Working with our incredible video team, we were able to edit the footage from the player access opportunity into a striking piece of content for the respective channels.
Player Access Content Creation - April 2024
Ziegler have the opportunity to create exclusive content with the Palace players as part of the partnership. We worked with the brand to identify objectives for the player access. We then led the ideation process, came up with the plan and delivered an emotive video. We liaised with both the Club and Ziegler to sign off the edit.
Money-can’t-buy Experiences - January 2024
Ziegler stakeholders were treated to an incredible experience at a home match versus Spurs. As part of this partnership, we have always worked with the club to secure these opportunities for our client, as it aligns with their specific objectives.
Stadium Branding Execution - October 2023
As the season had already begun when the agreement was negotiated, there was an urgent need to deliver the stadium branding. Our team worked tirelessly to turn around the design & implementation of the stadium assets, delivering widely-recognised, best-in-class stadium assets.
Partnership Launch - 2023
Launching the sponsorship effectively was a crucial part of Ziegler’s relevant brand exposure. We supported all elements, including graphic design, copywriting and overall project management to ensure swift implementation of the launch campaign. This was picked up by both the sports and logistic industry media, generating positive conversations with clients & prospects.